Our story
Who's behind Amperlo
It started, as these things usually do, with a spreadsheet that had stopped making sense. Jon Morby had just switched to an EV, and within a few months he had a folder full of charging receipts, a marina smartcard meter that only ever told him what was left rather than what he'd used, and a growing suspicion that nobody — not the manufacturer, not the forums, not his own increasingly tangled tracker — actually knew what the car was costing him to run. Public rapid chargers billed one way. Home charging billed another. VAT applied to some of it and not the rest. Every month the spreadsheet grew another column, and every month it told him a little less than the month before.
For most people that's where it would have stayed: an annoyance, worked around, eventually ignored. Jon builds infrastructure for a living, and infrastructure people don't ignore a broken system — they take it apart to see why it's broken. So he did what he's done with every other piece of plumbing the internet quietly depends on: he built the thing that should have existed already.
Thirty years of making the invisible stuff work
Jon has been online since 1985, hauling FidoNet echomail across the Atlantic before most of his future customers had heard of the internet at all. He cut his teeth at Demon Internet during the UK's dial-up revolution, then spent time on a trading floor at Interactive Investor International and inside a data centre at Redbus Interhouse — two very different lessons in what happens when infrastructure that everyone assumes "just works" doesn't.
In 1996 he founded Redmail, a hosted email service that was doing webmail before Gmail existed — and it's still running today. In 2001 he founded Fido.Net, grew it from 20 customers to thousands over eighteen years, and sold it in 2019. Since then he's kept building the unglamorous, load-bearing stuff: FXRM, a UK-owned hosting company; Tula Networks, intelligent load-balancing for modern infrastructure; DMARC Sentinel and RBL Toolbox, tools that quietly keep email trustworthy and IP addresses off blocklists.
It's a career built almost entirely on the same principle: find the system people are silently tolerating because they've never seen it done properly, and go and do it properly.
Why that makes Amperlo different
Amperlo isn't a side project bolted onto a EV forum, and it isn't guesswork dressed up as an app. It's built with the same instinct that's driven thirty years of infrastructure work: real data, correctly handled, with nothing hidden and nothing hand-waved. Every charge Amperlo logs, every VAT calculation it makes, every cost-per-mile figure it shows you — it's built to the same standard Jon has held email delivery and network infrastructure to his entire career. Honest numbers, because anything less isn't actually useful.
That's the whole premise. Not a smarter spreadsheet — the end of needing one.