Amperlo brand assets
Logos, colours, and usage rules — for press, partners, and app-store submissions.
Everything on this page is cleared for external use under the rules below. If you need a variant that isn't here — different size, different aspect ratio, a specific format — email press@amperlo.com.
Logo — mark only
The emerald squircle with the white lightning bolt. Primary app icon and social avatar.
Social media kit
Artwork for each profile — cover image, profile picture, and in-feed promo — grouped by platform. Covers respect each platform's crop and avatar-overlap safe areas; don't re-crop them. The profile picture is a dedicated full-bleed avatar (avatar.svg) whose bolt survives every platform's circular mask. Profile bio and post copy is managed internally by the Amperlo team and isn't part of the public kit.
LinkedIn linkedin.com/company/amperloapp
Facebook facebook.com/amperloapp
Instagram @amperloapp
Instagram has no page banner — the story-highlight cover, feed post, and story artwork below are the equivalents.
X @amperloapp
Wordmark lockups
Mark + "Amperlo" + tagline, 1200 × 400. Pick the variant that matches your background.
Print materials
Ready-to-print artwork. PDF is the file to send the printer; PNG is a 300 dpi preview.
Don't leaflet cars where the property owner would consider it litter — chargepoint carparks are usually fine, supermarkets and private forecourts aren't. Full print notes are in branding/print/README.md.
Colour palette
Emerald is the only accent. If a chart needs multiple series it varies luminance of the same emerald or uses neutral zincs — no reds/blues in the palette.
| Role | Hex | Where |
|---|---|---|
| Primary — Emerald | #10b981 | Mark, links, savings-positive states |
| Background — Zinc-950 | #09090b | Site background, dark lockup |
| Surface — Zinc-900 | #18181b | Cards, secondary surfaces on dark |
| Text — Zinc-100 | #f4f4f5 | Body text on dark |
| Text muted — Zinc-400 | #a1a1aa | Captions, secondary text |
Usage rules — short version
- Do keep the mark at half its own width of clear space on every side.
- Do pair the wordmark with the tagline (Honest numbers for your EV.) when space allows.
- Don't recolour the mark — emerald
#10b981is the only correct fill. - Don't outline the bolt, add drop-shadows, or place a gradient behind the mark.
- Don't crop the squircle to a circle for a profile picture — use the full-bleed avatar (
social/avatar.svg) on circular-mask platforms, the mark as-is everywhere else. - Don't re-flow the wordmark lockup. Ask for a different aspect if you need one.
Full rules — including product-name conventions, voice, and what needs approval — are in the brand guide on GitLab.
Product name + tagline
Amperlo — always capitalised as one word. Never "AmperLo", "amperlo", "Amper-Lo", "Ampere Lo", "The Amperlo", or "Amperlo App".
Tagline: Honest numbers for your EV. — with the full stop.
One-line description: A mobile-first logbook for EV drivers who want the real cost per mile — every charge, every mile, every receipt.
Contact
Press, partnerships, or anything you can't find here: press@amperlo.com.
Social: X · Instagram · Facebook · LinkedIn — @amperloapp everywhere.